Danes aren’t the only people who know how to be happy with what they have. For thousands of years, humans survived because they satisficed.In times of scarcity, people didn’t have the luxury of waiting around for gourmet chef-prepared wildebeest carpaccio or -worthy cave dwellings.
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This satisficing mindset would continue to dominate how people made life choices, until the widespread rise of modern affluence and technology turned us all into jacked-up maximizers running wild in Willy Wonka’s choice factory. Before, we could be happy our entire lives without having any idea what a cruffin was, but now, thanks to Yelp, we know we cannot live without them. Especially on online dating apps, there is less being swept off your feet and more getting trampled by a utilitarian assembly line of swipes.
In addition, the media has essentially turned into a propaganda machine for maximizing, demanding we buy this perfect or best [fill in the blank] in every article or blog post. How quickly have we thumbed left simply because the face peering back at us had an eyebrow hair out of place or because the guy seemed short even though you could only see his head?
Now, substitute the jeans for a romantic partner and you have what Schwartz calls “the most consequential domain where this paradox would play out.” In every aspect of our lives, we are confronted with myriad choices, but how we make these choices is often more important than what we choose.
The shopping trip shows an example of what Schwartz describes as “maximizing” behavior.
If you’ve ever logged on to Tinder, then you already know it’s most popular export is instant gratification, not true love... Does Tinder or any other entity have the capability to poll all it's users or get long term follow up data from them? It reads as if these are the values of people younger than myself.
If there is some subset of data available, how would it even be expected to generalize? I feel like an anachronism where all around me people seem to be using dating apps.Even though there is nothing wrong with the current relationship, who knows what’s possible if you keep your eyes open.” In contrast to maximizers are satisficers, who are willing to settle for good enough and not worry about there being something better out there (let’s face it, there probably is).Still, satisficing doesn’t mean you should jump for joy when presented with garbage options., comedian Aziz Ansari and a team of sociologists investigate past and present dating practices and found in one 1932 study that one-third of married couples had previously lived within five blocks of each other.Even more alarming, one-eighth of these married couples had lived in the same building before they got hitched., a life-changing book that examines how and why having too much choice makes us miserable. What should be a fairly quick shopping trip becomes a full day of torture as you try find the perfect pair of jeans.