Alexa's competitive analysis tools help you identify competitor strengths and weaknesses you can leverage to get the edge.
Get a free trial of our Advanced Plan for unlimited access to: Search Traffic The percentage of organic search referrals to this site that come from this keyword.
How to use similar sites Site’s Overlap Score A relative level of audience overlap between this site and similar sites.
Audience overlap score is calculated from an analysis of common visitors and/or search keywords.
Organic Share of Voice The percentage of all searches for this keyword that sent traffic to this website Site’s Overlap Score A relative level of audience overlap between this site and similar sites.
A relative level of audience overlap between this site and similar sites.
Daily Time on Site Average time in minutes and seconds that a visitor spends on this site each day.
Benchmark and track your performance relative to your competitors.
Bounce rate Percentage of visits to the site that consist of a single pageview.
Bounce rate Competitor Average The average bounce rate for this site's competitors.
This chart shows the Alexa Rank trend for this site over a trailing 90 day period.