The growth in the number of users has been fuelled by: Australia, just like the rest of the world, has been experiencing a steady increase in the number of internet users over the last two decades.
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Although the reduction is across the entire population, it is more pronounced among young people.
This increased flexibility has made Australians more likely to tolerate such unconventional approaches as online dating.
The recent trends in online dating have also been fuelled by changes to the wider social context which includes a rising consumer culture alongside greater personal independence.
This has left people with less time, space and access to conventional forms of dating.
At the same time, they now have improved access to ICTs.
The combination of globalization, ICTs and the personal, emotional, and intimate have led to the growth of online dating. And while religion-based niche dating sites and chat rooms exist, religion provided a kind of barrier from unconventional ideas including online dating.
It is the second most common way of starting a relationship, according to a study by psychologists at the University of Rochester in the US.
It now beats conventional dating methods like pub and bar meetups and is second only to friends and family matchmaking.
Results Are Matching Up With Traditional Dating A 2012 study by the University of Stanford revealed that the strength and quality of relationships initiated online were at par with results from conventional dating.